We have visited a few trade shows this year and have certainly always appreciated the value of them. An opportunity to see what is new in the industry, meet with customers and suppliers, re-connect where sometimes relationships have been lost. However, this year more than any other, there seems to be a significant increase in the number of shows that we are being told would be ideal for us as a business as they relate to a specific facet of our marketplace. Do we really need so many? Have we created so many niche markets that we are putting undue pressure on our marketing budget, resources and time and in doing so making our return on investment strained? Not sure, only time will tell.
